If It Is To Be,
It's Up To Me:

The Little-Known Backstory of the United States Concealed Carry Association

If It Is To Be, It's Up To Me:

The Little-Known Backstory of the
United States Concealed Carry Association

Chapter 12:

So I Wrote Another Letter...

Tim: We started by calling every person we knew who might know what was going on, and within an hour, we had the whole story. So I prepared a presentation for my team and wrote a press release for everyone who would be expecting to see us in Atlanta.

Roy: What was in your presentation?

Tim: The theme was David versus Goliath. I said, “This is our big opportunity, guys. We’ve had some success. We’ve moved into our new offices. But now we’re up against our biggest threat ever. Our backs are against the wall, but we’re going to take the high road.”

Roy: The high road? How?

Tim: De-escalation of dangerous situations is instinctive to everyone who has been trained by the USCCA. We were being stalked by a bigger, stronger opponent, so avoiding a fight — if possible — was the right thing to do.

Roy: But David-the-shepherd-boy gathered five smooth stones, put them in his pouch and walked out to face the giant. That sling he carried was like a gun.

Tim: But David only fought when it could no longer be avoided. Everyone else was incapacitated by fear, and a whole lot of people were going to die at the hands of the Philistines if David didn’t take action. We weren’t at that point yet. The NRA never attacked us. They were just wandering around in our territory.

Roy: Is that really how you felt about it, or is this revisionist history?

Tim: When the NRA launched Carry Guard, it caused us to up our game, rethink our product and completely re-engineer how USCCA Membership works.

It invigorated our Critical Response Team to get even more attorneys, more lawyers for members who would need our help. It super-charged our training team to create more and better education and training courses.

Although it wasn’t their intention, the NRA inadvertently pushed us to develop the best, most powerful benefit enhancements we had ever created.

Likewise, although it wasn’t their intention, the dozens of psychopaths who went on rampage shooting sprees across America are directly responsible for over 500,000 trained and alert citizens carrying a deadly response mechanism.

Our goal is to increase that number until every American is safe in every situation every day.

Roy: You aren’t worried about putting guns in the hands of the wrong people?

Tim: Roy, the guns are already in the hands of the wrong people. I’m trying to put them in the hands of the right people.

Roy: You said you wrote a press release. Can you email me a copy of that?

Tim: Sure.

[45 seconds later] Look in your inbox.

USCCA President’s Message: 4/21/2017


We Will NEVER Stray From Our Mission

Something sort of bizarre happened to me recently that I sincerely believe you have a right to know about. After all, it concerns you too…

About a week ago, I came in to work and found a FedEx letter from the NRA sitting on my desk.

Now, I don’t know about you, but I LOVE getting mail from friends in the firearms industry. And since I’m a proud Lifetime Member of the NRA, and with their Annual Meetings and Exhibits just around the corner, I figured it had to be about one of those two things.

As it turns out, the note inside was concerning the upcoming NRA Show in Atlanta, Georgia … just NOT in the way I was expecting.

Long story short, the NRA sent over a brief letter with a very clear message: The USCCA would no longer be allowed to exhibit at their upcoming show in Atlanta.

Yep … the NRA canceled our booth space less than TWO WEEKS before we were scheduled to appear at the show.

Now, you’re probably wondering what the heck is going on, and I’d be lying if I said I wasn’t a little perplexed myself.

The truth is, I don’t really know the motive behind the NRA’s move. I mean, the USCCA has ALWAYS had a great relationship with the NRA. And the way I see it, we’re all in this together.

If I had to guess, I’d say that perhaps this is a strategic business maneuver. I mean, the concealed carry market has really exploded over the last decade — just look at how long the USCCA has been around! Maybe the NRA recognizes us as the front-runner in providing the absolute best education, training and self-defense protection in the industry. And perhaps they’re starting to see us less as a partner and more as a competitor.

As much as it sort of stings that we got “booted” from the NRA Show, I believe that this sort of competition is a good, healthy and even exciting thing — especially from a goliath like the NRA.

Here’s why:

When there is healthy competition in the free market, the CUSTOMER always wins. And in our industry — in our niche — that means MORE good guys and gals with guns. And you already know how I feel about that: The more good guys and gals with guns, the safer we all are!

Now, here’s something I need to make perfectly clear:

Whether or not the NRA supports us, we will continue to support them.

We will continue to believe in their mission.

We will continue to respect the historical significance of what they have done to preserve and protect our God-given rights.

And we will always support their legislative and lobbying efforts.

I personally will continue to donate to the NRA as a proud Lifetime Member.

And even though you won’t find the USCCA booth at the NRA Show in Atlanta next weekend (although a few of us will still be attending), I want to reassure you that the USCCA isn’t going ANYWHERE.

We’re not backing down or straying from our own focused mission: to provide you with the most comprehensive education, training and self-defense protection ANYWHERE. (This has always been — and always will be — our main focus, and that’s why we do it better than anyone else!)

Trust me when I say that our beliefs, our values, our culture and our customers will continue to be the driving forces in all we do.

Oh, and one more thing:

While I don’t really know the “why” behind the NRA’s decision to exclude us from their upcoming event, there is something I DO know — unequivocally and without a single bit of doubt:

The USCCA’s “why” stems back to the single, powerful desire to protect the ones we love. And I may be just a bit biased, but I truly believe that this will keep us a solid step ahead of the competition.

Thanks for sticking with me. I promise I’ll always have your back!

Take Care and Stay Safe,

Tim Schmidt USCCA Founder & President

Roy: [Roy reads the press release]

I see what you mean about taking the high road.

So what happened next?

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