If It Is To Be, It’s Up To Me:
The Little-Known Backstory of the United States Concealed Carry Association
Preface
After reading the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy by Roy H. Williams, I decided to track him down and see if I could arrange for him to give us some feedback on our marketing plans.
After a daylong introductory meeting, Roy asked if I would be willing to let him interview me for a book.
Frankly, I was honored.
I flew to his campus having no idea what to expect.
This book is a record of the day we spent together at the nonprofit school for entrepreneurs he and his wife built in Austin, Texas.
When I accepted the invitation, I had no idea that he had never owned a handgun and had mixed emotions about concealed carry.
I hope you enjoy this story.
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Table of Contents
- Preface
- Prelude
- Ch 1Dad and Me
- Ch 2I’ve Never Been Much of a Leader
- Ch 3Failure in Business, Failure in Sales
- Ch 4A Baby is Born
- Ch 5I Get Laughed at Again … And Again
- Ch 6Why Do Tough Guys Always Think I’m an Idiot?
- Ch 72 Feet Tall
- Ch 8Avoid Danger. Save Lives. Keep Your Family Safe.
- Ch 9The Police Are Not Your Bodyguards
- Ch 10Shy Engineer on 60 Minutes?
- Ch 11The NRA Wanted Us to Disappear
- Ch 12So I Wrote Another Letter…
- Ch 13And Then I Went to Atlanta and Walked Around All Alone
- Ch 14If Grasshoppers Carried Guns, Birds Would Quit Trying to Eat Them
- Ch 15‘Where There is No Vision, The People Perish’
- Ch 16And Now We’re Back Where We Started
- Epilogue