If It Is To Be,
It's Up To Me:

The Little-Known Backstory of the
United States Concealed Carry Association


After reading the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy by Roy H. Williams, I decided to track him down and see if I could arrange for him to give us some feedback on our marketing plans.

After a daylong introductory meeting, Roy asked if I would be willing to let him interview me for a book.

Frankly, I was honored.

I flew to his campus having no idea what to expect.

This book is a record of the day we spent together at the nonprofit school for entrepreneurs he and his wife built in Austin, Texas.

When I accepted the invitation, I had no idea that he had never owned a handgun and had mixed emotions about concealed carry.

I hope you enjoy this story.

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