Born To Protect Join USCCA Cart
0

If It Is To Be,
It's Up To Me:

The Little-Known Backstory of the United States Concealed Carry Association

If It Is To Be, It's Up To Me:

The Little-Known Backstory of the
United States Concealed Carry Association

Chapter 11:

The NRA Wanted Us To Disappear


Tim: You didn’t tell me that you were planning to ask about this stuff.

Roy: I didn’t know anything about this stuff until you brought it up. Now scoot a little closer to the microphone.

Tim: [Laughter] Fire away.

Roy: Pun intended?

Tim: No. No pun intended. Ask your questions.

Roy: How did the NRA try to take away your business?

Tim: OK, in January of 2017, or maybe it was December of 2016, the second-in-command to Wayne LaPierre came to our USCCA headquarters office as a “Trojan horse,” but we didn’t know that’s what he was doing at the time.

Roy: What did you think he was doing?

Tim: Well, we took him at his word. He said, “I’m Wayne LaPierre’s right-hand man, and we like what you guys are doing and we want to partner with you.”

What do you think about working with the NRA?”

Roy: What was your response?

Tim: I was all for it. I knew we had the best education and training program on earth and our members were proof of it. I thought the NRA wanted to partner with us so they could popularize our training among their NRA members. Our members are safe, sane citizens. Moms and dads. Guardians of the weak and vulnerable. I thought the NRA wanted to spread our training among their members. I was honored. I felt validated.

I told the guy everything he wanted to know.

Roy: So when did the other shoe drop?

Tim: It was about two weeks before the 2017 NRA Annual Meeting that was going to be in Atlanta. Our 20-foot-by-30-foot booth and our semi-trailers were already in Atlanta, and we had hotel rooms booked for the 50 or so employees who run that show.

Now this booth space had been reserved at least 9 to 10 months in advance. We are all geared up and ready to go.

That’s when I got a FedEx letter from the NRA that said, “Hey, you guys can’t come to the show. We’ve already sold your spot to someone else.”

Roy: That’s cold. Hard cold. What did you do?

Tim: I called my leadership group into the Executive Team conference room for an ad hoc meeting.

I explained what had just happened. Needless to say, they were all shocked and confused. We all just sat there in silence. What could this mean? What the heck was the NRA up to?

A few theories were thrown around the team, but we all agreed that it was time for an emergency, all-company “Oh, Shit” meeting.

Roy: An “Oh, Shit” meeting?

Tim: Yeah. Every Thursday at noon, I hold an all-company meeting in our giant stadium-style-seating meeting room. It can get sort of crowded in there, but it’s a great way to keep all my employees up to speed with what’s happening with the business.

The reason it’s called the “Oh, Shit” meeting is because any employee at any time during the meeting can grab one of the microphones and ask me a question about something they don’t think I’ve considered.

The goal is for them to get me to say, “Oh, Shit.”

Roy: Really? Why?

Tim: I’m an engineer, remember? The thing that worries every engineer is that they might not have considered every possibility. Engineers appreciate it when someone points out a possibility they had overlooked.

Roy: I get it. You want your team to point out your weaknesses and vulnerabilities.

Tim: Yes. That’s exactly right.

So I scheduled this special, all-company meeting for the next day. I said, “Hey guys, I’m not sure what the hell is going on here, but I think we’re in trouble.” And then I read them the FedEx letter from the NRA. So now 50 employees knew they were no longer going to Atlanta, and they were asking, “What’s going on? Why aren’t we going to the NRA Annual Meeting?”

And then one of my employees said, “The NRA is probably going to launch a competitive product, and they’ll use our booth location to do it.”

That’s when I said, “Oh, Shit.”

Roy: Was that guy right? Is that what happened?

Read Tim Schmidt's Story, 100% FREE: Tell Us Where to Send It...


Get digital access to Tim’s brand-new, tell-all book, If It Is To Be, It’s Up To Me, so you can uncover the backstory of the USCCA. Tell us where to send your free copy.

Get digital access to Tim’s brand-new, tell-all book, If It Is To Be, It’s Up To Me, so you can uncover the backstory of the USCCA. Tell us where to send your free copy.

Uncover the Backstory Free Book

Read the new book that reveals the little-known history of the US Concealed Carry Association.

Success!

Your FREE book download is on its way to your inbox.


But the U.S. Concealed Carry Association is more than just a story…

We're the best resource to help responsible Americans keep their loved ones safe.

Learn More