Jay Frind

Jay W. Frind is the Owner and Lead Instructor of P.A.C. Training Company, LLC, bringing together professional firearms instruction, competitive shooting experience, military service, and a deep appreciation for the history and traditions of the shooting sports. A U.S. Navy veteran and USCCA- and NRA-certified firearms instructor, Jay is committed to providing practical, responsible, and confidence-building firearms education for students at every experience level. His background as an award-winning pistol competitor and accomplished trap shooter gives him firsthand experience across multiple disciplines and a perspective that goes beyond simply teaching the mechanics of shooting. Jay is especially passionate about helping new and developing shooters build confidence in a safe, supportive environment. His ability to meet students where they are, without judgment or intimidation, has earned rave reviews—particularly from women who are new to firearms and appreciate his patience, expertise, and ability to make the learning process approachable. Beyond instruction and competition, Jay has a genuine passion for preserving the history and culture of local gun clubs and shooting communities. To him, shooting sports are about more than firearms—they represent generations of tradition, camaraderie, mentorship, competition, and family. He believes that preserving that heritage while welcoming the next generation of responsible shooters is an important part of the future of the sport. Through P.A.C. Training Company, Jay strives to make quality firearms education accessible, professional, and welcoming while honoring the rich history and community that make the shooting sports unique.

We also employ and operations manager and USCCA Range Safety Officer who assists in running and managing the business (Toni Conklin)