Delta Defense Names Brian Tyrrell as Chief Marketing Officer to Accelerate Next Phase of Growth

West Bend, WI – March 2, 2026 – Delta Defense, LLC, the service provider to the U.S. Concealed Carry Association (USCCA), today announced the appointment of Brian Tyrrell as Chief Marketing Officer, marking a pivotal step in the company’s next phase of strategic growth.

Brian Tyrrell, Chief Marketing Officer at Delta Defense

A seasoned marketing leader with more than two decades of experience, Tyrrell brings a proven record of building brands, leading high-performing teams, and driving measurable growth. Prior to joiningDelta Defense, he held senior leadership roles at Walgreens, where he helped lead large-scale brand initiatives and performance-driven marketing strategies for one of the nation’s most recognized retail organizations. His experience operating at enterprise scale, balancing brand, acquisition, retention, and digital innovation, adds significant depth to Delta Defense’s executive leadership team.

After a comprehensive search, the Executive Team unanimously agreed that Tyrrell was the right leader to elevate the organization’s marketing function at a critical moment in its trajectory.

“Brian brings clarity, intensity, and strategic discipline to everything he touches,” said Mike Lowney. “He understands how to build brands that win and how to translate strategy into measurable growth. As we continue scaling, his leadership will be instrumental in strengthening our market position, deepening member engagement, and expanding our national impact.”

Since joining Delta Defense, Tyrrell has helped sharpen marketing strategy, enhance performance rigor, and build greater alignment across teams. As Chief Marketing Officer, he will lead brand, acquisition, retention, communications, and integrated marketing strategy with a focus on expanding awareness, strengthening loyalty and building community among responsible Americans nationwide.

“Delta Defense has an extraordinary mission and an unmatched opportunity in front of it,” said Tyrrell. “Helping responsible Americans prepare to protect themselves and their families matters. I’m excited to work with an incredible team to grow this brand, serve our members, and drive the next chapter of impact.”

About Delta Defense
Delta Defense is headquartered in West Bend, WI, where nearly 650 employees serve over 865,000 USCCA members. The USCCA helps its members be fully prepared to protect themselves and their loved ones before, during, and after a self-defense incident. Learn more at USCCA.com