The new year is here! We at the USCCA wanted to get in on setting goals and intentions for 2020. It’s going to be a monumental year for the USCCA. We are exponentially adding to our community — surging to more than 420,000 members. We continue to garner national recognition by providing the best education, training and legal services out there.

Growth and Change

No one likes change, but it is essential for growth. Companies are not immune to this. You may have already seen some updates to our logo and website. There are more ahead in 2020. But don’t be troubled; all these changes are for good … and ultimately for you.

As a company, we live by the same maxim allegedly attributed to St. Jerome: “Good, better, best, never let it rest until the good is better, and the better is best.” So as we share our new colors and a new tagline — “Born to Protect” — with you, we also wanted to share a renewed pledge to our members and our community.

As Protectors for the Protectors, We Pledge To:

  • Serve those who responsibly protect.
    The USCCA exists for YOU. We’re here to support you in any way we can as you aim to keep your family safe.
  • Advocate for safer families, safer communities and the responsible use of firearms for protection.
    Education is the key to safety. The USCCA will continue to provide world-class education to help you sharpen your skills … responsibly.
  • Defend what’s best about this country while being prepared for the worst.
    Hope is not a strategy. The USCCA emphasizes preparedness as the key to prevailing if the worst comes to pass.
  • Provide the best self-defense education and training.
    Enough said! The USCCA sets the bar high with top-notch benefits for its members.

Your 2020 Challenge

There are always opportunities to do better. Like us, pledge to better defend yourself and loved ones. Good is never good enough. Constantly challenge yourself and embrace change to make yourself a better protector. “It is not the strongest of the species that survives, nor the most intelligent that survives,” Charles Darwin reportedly declared. “It is the one that is the most adaptable to change.”

That is our solemn promise for 2020: to be better than good. Make the same pledge. We can make the journey together. What is your pledge for 2020?

About the USCCA

The United States Concealed Carry Association, headquartered in West Bend, Wisconsin, is the largest and fastest-growing association with the sole focus of responsibly armed Americans. Since 2003, the USCCA has proudly supported a community of hundreds of thousands of patriots, providing self-defense education and training. With its flagship publication Concealed Carry Magazine, the USCCA has more than 420,000 members and 2 million newsletter subscribers.

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