The Little-Known Backstory of the
U.S. Concealed Carry Association (USCCA)

If It Is To Be, It's Up To Me

Failures & Successes: The Story of the USCCA

How a shy engineer taught himself to be the protector and defender his family needed and deserved. You’ll revisit the most defining moments of the USCCA’s origin story, in the founder’s own words…

  • “I walked into a gun shop and I couldn’t believe what the guy behind the counter said to me…”
  • “The NRA came after us and tried to shut us down!”
  • “The greatest gift my Dad could have ever given me was…”
  • “I don’t think he was trying to dash my dreams. I honestly thought he was trying to help me out.”
  • “Your politics don’t matter. Everyone wants safety and security for their loved ones.”

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After reading the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy by Roy H. Williams, I decided to track him down and see if I could arrange for him to give us some feedback on our marketing plans.

After a daylong introductory meeting, Roy asked if I would be willing to let him interview me for a book.

Frankly, I was honored.

I flew to his campus having no idea what to expect.

This book is a record of the day we spent together at the nonprofit school for entrepreneurs he and his wife built in Austin, Texas.

When I accepted the invitation, I had no idea that he had never owned a handgun and had mixed emotions about concealed carry.

I hope you enjoy this story.

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